New Winter Release

Kids Will Be Kids


25% off with 2+ rain items

Mix & Match Rainwear Deal

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Winter Is Coming! Let Kids Be Kids

Winter can be such a magical time for kids! We understand that as parents, you want your little ones to experience the joys of winter without being held back by the cold.

That's why we're here - to provide you the right winter gear and empower your little ones to be comfortable and confident in different weather condition with our thermal sets, award-winning outerwear, and functional shoes. Don't forget to check out our stylish accessories to keep them warm from head to toe.

Kids will be kids this winter!

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Happy New School Year

New school year is around corner! Are you stressful about back-to-school shopping?

But don't worry! We prepared everything for you and your little ones. The Back-to-School collection is inspired by Finnish forest and designed to keep kids prepared and stylish throughout the fall, no matter what Mother Nature throws the way.

So, let's get ready to make the most of this wonderful time of year!

Reima x Moomin

Escape to the magical world of Moomin this season with Reima's collaboration collection. Dress your little ones in these adorable outfits based on the gorgeous illustrations by the beloved Finnish author Tove Jansson. Moomin stories teach timeless values like courage, tolerance and caring for family - principles we at Reima hold dear.

Take an imaginative trip to Moomin Valley today!

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Reima x Mommin Baby Box Gift Sets

Welcome your sweet baby into the world with our magical Moomin Baby Box, a box full of magic for your little ones!

The box filled with our hand-picked clothing items for our new born babies. Materials are exceptionally soft and gentle for your baby's delicate skin.

It's a perfect gift for new parents and babies!

Designed in Finland for Children Everywhere

  • Sustainable Finnish design and innovations

  • Functional apparel that lets kids be kids in any weather

  • High-quality, tailored comfort specifically for kids

  • Made to be passed down with slow fashion approach

  • Freedom to move & room to grow

  • Comfortable footwear that supports healthy development

For almost 80 years, we've been innovating long-lasting clothes and footwear that empower kids of all ages to embrace the outdoors confidently. Our award-winning gear supports an active lifestyle for you and your child, and lets kids be kids.

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Equipping the Future - Reima's Mission for Happy, Active Kids

Our mission is to gear up the next generation of happy, active kids, preparing them for the world to come.

We do this by offering a year-round, tip-to-toe wardrobe for active kids. Reima uses highly-quality, technical-driven fabrics for unparalleled comfort and performance in all weather conditions. The clothing is approved by the world’s toughest testers: children.

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We're here to protect our kids and their future. From material innovations to recycling initiatives, we put responsibility into every step. We've been on the path for a better future since 1944, and continue our daily work to make the clothing industry more sustainable.

About Us

We believe that small ideas can have a big impact. This is why, for 75 years, we've had our hearts set on one thing: to create clothes and services that let kids live curiously, whatever the weather.

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Kids Clothing For Active Children

Reima is the leading premium performance wear brand for active children ages 0 to 12. We want kids to discover the joy of movement so it stays with them for life. Since 1944 Reima has been there every day, in every weather and for every experience, wherever adventure awaits. From playground fun to family hiking adventures, our outerwear is made to move.

Our children’s spring and winter jackets are waterproof and breathable to keep kids warm and dry in all weather. Beat the rainy day blues with our colorful selection of rainwear, made from hard-wearing, non-toxic fabrics that are easy to care for and free from harmful fluorocarbons. Essential mid-layers and innerwear keep the chill at bay so kids can play outside as long as they want. Our kids’ shoes are waterproof, comfortable, and machine-washable. Everything kids (and parents) need for fun-filled days outdoors and our swimwear is made from recycled materials and also protects little ones from the sun with SPF 50 protection.

At Reima, our focus on children’s well-being applies to everything we do. That’s why we’re committed to sustainability and using non-toxic materials in all our clothing. What is suitable for your kids is good for our environment. We think kids should enjoy the outdoors no matter the weather. Our gear is durable and non-toxic, protecting children and the planet. No wonder we’re loved and trusted by families who are happiest outside.