Childhood today looks different than ours. For many kids, outdoor play has become rare. Weâve been thinking about what that means, not just for now, but for the future. And we believe itâs time to talk about it.
Why we talk about this
Children today spend more time sitting, indoors, and on screens, and less time playing freely outside. This shift impacts their physical health, but also their mental well-being, school results and everyday energy. Free play boosts brain development, creativity, social skills, and empathy.
WHO recommends at least one hour of daily physical activity for children, but we see that as a bare minimum.
For over 80 years, Reima has helped families stay active because movement is a natural part of childhood. Thatâs why weâre committed in raising awareness about whatâs at stake, and why itâs time to act. If we donât change the curve, we might just be the last generation of kids who knew how to climb, run and roll.
What can you do
Itâs easy: take your child outside!
WHOâs recommendation of one active hour per day for children should be a starting point, not the goal. It doesnât have to be perfect. It doesnât have to be structured. It just needs to happen, and happen more often. Outdoors, it will be easier, and as a bonus your child benefits from nature and fresh air.
If you find it difficult to go, ask friends to join you. Together, the children will come up with games that banish boredom. So go outside. Not because you must, but because itâs their right.
P.S. You donât have to figure it all out alone. Join Reima Friends and weâll back you up with outdoor ideas and seasonal tips that make family life outside easier. Join via our newsletter, our free app or both.