Preserving nature for kids and cubs to come

The limited-edition Reima x WWF collection is a celebration of the rich biodiversity - and magic - of nature.

For every Reima x WWF item purchase between 9/21/2022 - 12/31/2022, we will donate $2 to WWF's global conservation efforts. The total amount of the contribution - a minimum of $100,000 - will be shared after the campaign has ended at

Reima gear is always made respecting people and wildlife, so this special collection with WWF was a natural collaboration. Made with sustainable materials in a lovely neutral color palette, the pieces in the Reima x WWF collection are instant classics that kids, parents and the planet will love.

Shop the Collection

About WWF

About WWF

WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in more than 100 countries and territories.

WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

Say "meow" to our friend the lynx

The Finnish forest is a magical place, where kids are free to roam and animals are right at home. Like our friend the lynx, Finland's only native big cat and the inspiration behind this special collection.

You'll find these furry, spotted, tuft-eared creatures all over Finland. But they're so shy and smart that they're rarely seen by humans - until now!

Lynx Picture
About Konsta Punkka Picture

About Konsta Punkka

For the amazing key visual of Reima x WWF collaboration, we teamed up with the Finnish wildlife photographer Konsta Punkka, known for his mesmerizing nature and animal images.

When Konsta interacts with wildlife, it's always on their terms; he believes nature is perfect just as it is. And we feel exactly the same about kids.