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Use code MEMORIAL25 to save 25% on all swimwear, sun hats, tees, shorts & sandals

PLUS get an additional 20% OFF already discounted winter items for up to 50% off. No code needed.

Hurry! All sales end 5/29 at 11:59pm.

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So kids can play outside longer

Swimwear with 50+ UPF protection

With Reima swimwear, kids can safely play in the sun for up to 50x longer!

Instead of a sunburn in 30 minutes even after globs of sunscreen, children can get safely get more playtime, while reducing the amount of sticky sunscreen needed.

Let the sun shine - not burn

Summer Sandals

For healthy growing feet

All our sandals feature heel straps, allowing for a secure fit.

Unlike flip-flops which don't have a heel strap, our sandals don't encourage toe-gripping, a potential cause of toe deformities.

Open toe sandals

Summer Footwear - Sandals - Open toe sandals - Bungee

Our open-toe sandals, such as Bungee, Ratas and Minsa are very lightweight and great for playing in sand, water or at the playground.

With adjustable straps, you're sure to find a great fit.

Closed-Toe Sandals

For extra protection, we love closed-toe sandals, such as Hiekalla and Lomalla.

They let kids run, bike or kick the soccer ball without stubbing their toes!

Summer Footwear - Sandals - Sandals with toe caps

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Beat the heat with xylitol

Xylitol Cool - Infographic

Our Xylitol Cool Activewear uses two natural sweeteners, xylitol & erythritol, to produce a cooling effect (similar to peppermint) when kids get hot.

100% safe and natural, these sweeteners can help lower kids' skin temperatures between 1.8–5.4 degrees Fahrenheit - so kids can keep on playing!

Discover more in the video below.

Shop Xylitol Cool Activewear

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