Use code MEMORIAL25 to save 25% on all swimwear, sun hats, tees, shorts & sandals
PLUS get an additional 20% OFF already discounted winter items for up to 50% off. No code needed.
Hurry! All sales end 5/29 at 11:59pm.
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So kids can play outside longer
Swimwear with 50+ UPF protection
With Reima swimwear, kids can safely play in the sun for up to 50x longer!
Instead of a sunburn in 30 minutes even after globs of sunscreen, children can get safely get more playtime, while reducing the amount of sticky sunscreen needed.
For healthy growing feet
All our sandals feature heel straps, allowing for a secure fit.
Unlike flip-flops which don't have a heel strap, our sandals don't encourage toe-gripping, a potential cause of toe deformities.
Open toe sandals
Our open-toe sandals, such as Bungee, Ratas and Minsa are very lightweight and great for playing in sand, water or at the playground.
With adjustable straps, you're sure to find a great fit.
For extra protection, we love closed-toe sandals, such as Hiekalla and Lomalla.
They let kids run, bike or kick the soccer ball without stubbing their toes!
Beat the heat with xylitol
Our Xylitol Cool Activewear uses two natural sweeteners, xylitol & erythritol, to produce a cooling effect (similar to peppermint) when kids get hot.
100% safe and natural, these sweeteners can help lower kids' skin temperatures between 1.8–5.4 degrees Fahrenheit - so kids can keep on playing!
Discover more in the video below.