One can’t truly understand Finnish and Swedish culture without paying tribute to The Moomins. Held to renown akin to Winnie the Pooh, Moomins are a permanent installation with worldwide pop culture, especially for those who appreciate children’s novels. Despite their worldwide fame, there are still common misconceptions about these cherished fairy tale creatures. What is a Moomin and where did they come from? Why are they beloved around the world and why does Reima seek to embrace their artistry?

In this article, we’ll learn all about The Moomins and their place within children’s literature and pop culture around the world. We’ll also explore Reima’s Moomin collection and the many Reima products that embrace Moomin artwork and style. With this helpful guide, you’ll learn all about the Moomins and Reima’s full line of products for your little one!

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